A finalist in BBC Radio 1’s Live Lounge Introducing talent search, JERUB is an emerging artist whose music is filled with depth and emotion. Enriched with gospel, soul and pop influences, his touching release “Feel It” came in January 2021 and was inspired by the raw emotion he felt during the Black Lives Matter movement. New single “No Good Alone” retains this pensive style as JERUB shares his longing for human connection after this extended period of lockdown and isolation. Though he grapples with feelings of loneliness, JERUB’s delivery is incredibly freeing and “No Good Alone” provides a distinct sense of hope with its uplifting production and relatable lyrics.
Born in Nigeria before moving to Nottingham aged 10, JERUB grew up surrounded by gospel artists such as Kirk Franklin and Donnie McClurkin, before discovering pop and acoustic sounds in his teenage years. This amalgamation of influences centres around JERUB’s fondness for unearthing real, genuine emotion and he’s crafted a style that speaks of the realities of life – it’s a sound that has the ability to stop listeners in their tracks and provide real solace. As well as becoming a finalist in BBC Radio 1’s Live Lounge Introducing competition, JERUB has garnered support from BBC6 Music and appears at the inaugural edition of ‘The Hundred’ in partnership with BBC introducing. “No Good Alone” signals an exciting period of growth for JERUB, and with more music to follow, the 23yr old musician is one to watch.
